Strategic Website Design & Brand Styling
You are being invited into bigger rooms, your website should be ready
Your reputation precedes you; so should your website
Recognised in your field. Sought out for your expertise. A body of work that has taken years, possibly decades, to build. And a website that doesn't yet do any of it justice.
Your thinking has evolved. Your expertise has deepened. The work you're doing today is more refined, more impactful and more valuable than ever before. Yet your website doesn't fully communicate that.
Something has shifted. You are being invited into bigger rooms: speaking opportunities, media features, books and prestigious collaborations. Your reputation is growing but your website isn’t aligned.
A strategic, considered Squarespace website and brand styling helps close the gap between where your business is today and how it is perceived online. It's the ideal client who books without hesitation, the opportunity that arrives without you having to pitch for it, the invitation that moves you from well regarded in your circle to sought out beyond it.
3 weeks | £3,500
This is right for you if…
Your current website no longer reflects where you are or where you're heading
You're ready for your website to attract the right clients, not just any clients
You want a digital presence that reflects the depth, professional maturity and significance of your work
You want to feel genuinely proud when you send someone to your website
You’ve tried tweaking it yourself and know it still isn’t working but you can’t pinpoint exactly why
You don’t have the head space to manage a website rebuild. You need someone to take it off your plate and do it properly
If your website needs updating rather than rebuilding, a
Half Day Squarespace Intensive may be the better starting point.
How we work together
Every project begins with a complimentary 15-minute call: a focused yet relaxed conversation to understand where you are now, where you’re heading and whether we’e the right fit.
If you choose to proceed, we move into the preparation stage. This includes a strategy call to define direction and priorities, followed by a Brand & Website Workbook designed to shape your content and imagery. Once everything is in place, the three-week design process below begins.
Week 1
Brand styling
We define how your brand looks and feels. Your colour palette, typography and overall visual direction are refined collaboratively until everything feels aligned and intentional.
Week 2
Website build
The homepage is created first, setting the visual tone and structure for the rest of the site. You’ll review and provide feedback before the remaining pages are built.
Week 3
Refine & publish
We finalise and polish the full website together, refine any last details, and then publish. You’ll also receive a personalised training video and 14 days of email support as you settle in.
What’s included
✓ Bespoke Squarespace website: up to 6 pages
✓ Brand styling: colour palette, typography and brand direction
✓ Stock image sourcing and selection (if needed)
✓ Strategy and planning call
✓ Brand & Website Workbook
✓ Content guidance and light editing where needed
✓ Responsive design for desktop and mobile
✓ Domain mapping (requires access to your domain registrar)
✓ Social media integration
✓ Strategic layout and navigation
✓ SEO foundations
✓ Legal pages using your content
✓ Personalised training video
✓ 14 days of email support after site is published
3 weeks | £3,500
Browse recent work
Limen Therapy
Therapist
Permission To Rest
Yoga instructor & menopause trainer
Michela Modolo
Mind-body practitioner
“I am in awe of what Ali has created! From the very first conversation, she had an extraordinary way of asking just the right questions, uncovering the heart of my mission and values. Her thoughtful approach made me feel completely supported throughout the process and her creativity inspired me.”
– Emma Graham, Permission To Rest – yoga instructor & menopause trainer
Squarespace Campaigns Setup
Your email list is yours: a direct, reliable channel to the people who want to hear from you, unaffected by algorithms or platform changes.
This add-on includes everything you need to get started: importing your existing list, domain verification, a branded email template, an email capture form and a three-part welcome sequence (you provide the content).
£550
Requires a Squarespace Email Campaigns subscription, billed separately.
Frequently asked questions
Got a question that’s not answered here? Contact me
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Primarily your website copy and images. The Brand and Website Workbook guides you through exactly what's needed. Your content may receive light editing as part of the process.
Professional photography makes a significant difference. A good headshot and a small set of brand images will elevate the site considerably. Stock imagery is available if photography isn't yet in place and I can advise on briefing your photographer when you're ready.
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I provide content guidance and light refinement throughout, drawing on my marketing, communications and publishing background. For a full copywriting service I'm happy to recommend specialists I trust and can work closely alongside them.
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This is worth taking seriously. A website built on unclear positioning won't do the job you need it to do. I can recommend messaging and positioning specialists I trust, and where it's helpful I can work closely alongside them as your project develops. Coming to the build with that clarity makes everything significantly stronger.
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That depends on two things: when your content and images are ready, and my availability at that point. Get in touch and we can talk through realistic timelines for your project.
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You'll be fully equipped to manage your site independently. Further support is available to book separately if you need it.
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The core package covers everything you need to go live with confidence. These additional services are available to add on:
Additional pages | £250 per page
Blog setup | £300
Email campaigns setup | £550
Booking system integration | from £200
Multilingual website | £450
We can talk through what's right for your project during the strategy and planning call.
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There are just a couple of essentials to keep in mind:
Hosting: This is with Squarespace and as a Circle Gold member, I can offer you 20% off your first year on annual plans. View Squarespace pricing.
Domain name: You’ll purchase your domain (your website URL) through a registrar such as Fasthosts, 123 Reg, GoDaddy, or directly through Squarespace.
If you’re unsure about anything here, I’m always happy to guide you through the process.
“I was building a private practice, so a website was a significant investment. I knew it would be the primary way potential clients would decide whether to reach out.
The website reflects both who I am as a therapist and what I offer my clients. Space, calm and the possibility of change. When I look at it, I think ‘yes, that’s me’.”
– Lois Dabrowski, Limen Therapy – hynotherapist
Where design meets strategy
Every decision about your words, your visual identity and your site structure is considered in terms of how it communicates your signature approach, your professional maturity and the results you deliver.
That means thinking about customer journeys, trust signals and how your content guides someone from curious to convinced, not just how everything looks.
The work you have built deserves to be seen
You have spent years doing work that matters. The right clients should be able to find you, understand what you offer and know immediately that you're the person they need, without you having to be in the room to explain it.
Book an introductory call to talk through where you are, what you're building and whether we're the right fit.
Considered letters for established professionals
Reflections on web design, professional legacy and communicating the value of your work, with notes from everyday life.
Sent when there's something worth saying.