Squarespace Website Design & Brand Identity
3 weeks | £3,500
Your reputation precedes you; so should your website
Recognised in your field. Sought out for your expertise. A body of work that has taken decades to build. And a website that doesn't yet do any of it justice.
Yet something has shifted. You know this is the moment to invest in a digital presence that finally matches your work.
A strategic, considered website and brand identity is what gets the right opportunities finding you. It’s the ideal client who books without hesitation, the opportunity that arrives without you having to pitch for it, the invitation that moves you from well regarded in your circle to sought out beyond it. This package is how we build that.
This is right for you if…
Your current website no longer reflects where you are or where you're heading
Your work is evolving and your brand needs to lead the way
You're ready for your website to attract the right clients, not just any clients
You want a digital presence that reflects the depth, professional maturity and significance of your work
You want to feel genuinely proud when you send someone to your website
“I am in awe of what Ali has created! From the very first conversation, she had an extraordinary way of asking just the right questions, uncovering the heart of my mission and values. Her thoughtful approach made me feel completely supported throughout the process and her creativity inspired me.”
– Emma Graham, Permission To Rest – yoga instructor & menopause trainer
Where design meets strategy
What sets this apart is the thinking behind the design.
Before retraining as a web designer, I spent 16 years in marketing and communications, working at publishing companies. Before that, an illustration degree. I have always worked at the intersection of creativity and communication, which means I have a deep understanding of how your words, your visual identity and your site structure work together to communicate your signature approach, your professional maturity and the results you deliver.
I carefully consider how your brand can feel true to you while speaking directly to the people you most want to reach, helping them to see what's possible and positioning you as the person to take them there. The result is a website and brand identity that doesn't just reflect where you are. It's built for where you're heading.
Every project begins with a free consultation: a relaxed conversation about where you are, where you're heading and whether we're the right fit. If you'd like to go ahead, here's what follows.
How we work together
01
Preparation
(before design + build starts)
We begin with a strategy and planning call to discuss your goals.
You'll then receive a proposal and your Brand + Website Workbook to guide your preparation. The design and build begins once your content and images are ready.
02
Brand identity
(week one)
Before anything is built, we establish how your brand looks and feels.
Your wordmark logo, colour palette and typography are refined together until they feel right. Everything that follows is built on this foundation
03
Website design + build
(week two)
I begin by designing your homepage. This where the look, feel and overall direction of the site takes shape. You'll have the chance to review, give feedback and request changes before I build out the remaining pages.
04
Refine and publish
(week three)
We review the completed site together, refine the final details and publish. You'll receive a personalised training video so you can manage your site with confidence, followed by 14 days of email support as you settle in. This is the moment worth celebrating.
What’s included
✓ Bespoke website (up to 6 pages)
✓ Mini brand identity: wordmark logo, colour palette and typography
✓ Strategy and planning call
✓ Brand & Website Workbook
✓ Content guidance, drawing on 16 years of marketing and communications expertise
✓ Stock image sourcing and selection (if needed)
✓ Responsive design for desktop and mobile
✓ Domain mapping (requires access to your domain registrar)
✓ Social media integration
✓ Strategic layout and navigation
✓ SEO foundations
✓ Legal pages (Privacy Policy, Cookies Policy and Terms & Conditions) using your content
✓ Personalised training video
✓ 14 days of email support after site is published
✓ 20% off your first year of Squarespace hosting via my Circle Gold membership
Browse recent website designs
Kiki Watkin
Feminine embodiment practitioner
Permission To Rest
Yoga instructor & menopause trainer
Equanimity Holistic Aromatherapy
Aromatherapist
Email Campaigns Setup | £550
Social media platforms come and go. Algorithms change. But your email list is yours. It’s a direct, reliable marketing channel reaching the people who want to hear from you.
For practitioners and service professionals whose work is personal and relationship-led, a newsletter is one of the most powerful ways to stay connected with your community, share your thinking and bring the right people closer over time. Squarespace Campaigns makes this simple: a beautifully designed email tool that lives inside Squarespace, with no separate platform to learn or manage.
This add-on includes everything you need to get started:
Importing your existing email list (if you have one)
Domain verification and professional email connection
An email capture form added to your website
An email pop up with email capture form (if wanted)
A branded email template designed to match your site
A three-part welcome sequence (you provide the content)
Requires a Squarespace Email Campaigns subscription, billed separately by Squarespace. We can confirm whether this is the right fit during your strategy and planning call.
Frequently asked questions
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Primarily your website copy and images. The Brand and Website Workbook guides you through exactly what's needed. Your content may receive light editing as part of the process.
Professional photography makes a significant difference. A good headshot and a small set of brand images will elevate the site considerably. Stock imagery is available if photography isn't yet in place and I can advise on briefing your photographer when you're ready.
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I provide content guidance and light refinement throughout, drawing on my marketing, communications and publishing background. For a full copywriting service I'm happy to recommend specialists I trust and can work closely alongside them.
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This is worth taking seriously. A website built on unclear positioning won't do the job you need it to do. I can recommend messaging and positioning specialists I trust, and where it's helpful I can work closely alongside them as your project develops. Coming to the build with that clarity makes everything significantly stronger.
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That depends on two things: when your content and images are ready, and my availability at that point. Get in touch and we can talk through realistic timelines for your project.
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You'll be fully equipped to manage your site independently. Further support is available to book separately if you need it.
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The core package covers everything you need to go live with confidence. These additional services are available to add on:
Additional pages | £250 per page
Blog setup | £300
Email campaigns setup | £550
Booking system integration | from £200
Multilingual website | £450
We can talk through what's right for your project during the strategy and planning call.
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There are just a couple of essentials to keep in mind:
Hosting: This is with Squarespace and as a Circle Gold member, I can offer you 20% off your first year on annual plans. View Squarespace pricing.
Domain name: You’ll purchase your domain (your website URL) through a registrar such as Fasthosts, 123 Reg, GoDaddy, or directly through Squarespace.
If you’re unsure about anything here, I’m always happy to guide you through the process.
Got a question that’s not answered here? Contact me
The work you've built deserves to be seen
Your crystallised wisdom, your body of work, the legacy you're shaping: it all deserves a digital presence that communicates it with the confidence and intention it has earned. The people who need to find you should be able to find you and know immediately that you're the go-to person for them.
The first step is a free consultation: a relaxed conversation about where you are, what you're building and whether we're the right fit.
Get my weeklyish letter
A personal note from me, sharing reflections on web design and what it means to do work that is truly yours, alongside small moments from everyday life.