About Ali Swanton
Strategic Squarespace websites, shaped by 20 years of design, marketing and communications.
I've spent my career at the intersection of creativity, strategy and communication
I have a BA (Hons) Illustration degree and spent 16 years in marketing and communications, most of that time in publishing, an industry built on positioning expertise for the right audience.
I launched my business in 2017. In 2023 I refined my focus to specialise exclusively in Squarespace website design for established practitioners, consultants and leaders, bringing everything I know about design, positioning and communications into one clear, considered offering.
Who I work with
I work with people who are several years into their work and whose website belongs to an earlier version of their business. People who are ready for a website that finally reflects the depth and maturity of what they do.
Coaches, therapists and wellness practitioners who are helping people grow, heal and transform, often launching new programmes, retreats or workshops to reach wider audiences.
Consultants, authors and speakers who are refining their signature offerings, writing books, sharing their ideas on larger stages and speaking at industry events.
Across all of these roles, my clients are stepping into opportunities where their expertise is recognised, their contributions are valued and they can make a bigger impact. Their website should reflect this.
My beliefs
These are the principles that guide me in both life and work:
1) Do what you love
Create a business and life that aligns with your purpose. This is your legacy work and I’m here to help you express it clearly and confidently. The world needs your crystalised wisdom and I’m here to help you share it in ways that resonate and inspire.
2) Thoughtful, intentional design creates meaningful impact
When every detail is considered, your work feels well crafted, grounded and real. I bring a sensitive and intuitive lens to every project, listening to the heart of your business and connecting it with the needs of your audience.
3) There's no one way of doing things
Every business has its own story and every person has their own path. The best results come from tuning into what feels right for you: a holistic approach that aligns your values, skills and knowledge with the desires of your clients.
4) Great things are rarely achieved alone
Together, we can create something greater than the sum of its parts. The magic happens when ideas flow, strengths combine and a shared vision takes shape. I bring myself fully to every collaboration and I find that's when the best work emerges.
5) There’s beauty, joy and magic in the world; we just need to be open to it
As someone who feels the world deeply, I see beauty and joy not only in grand gestures but in life’s smaller moments. These reassure us, offer us glimmers of hope and a reminder that life is layered with meaning and worth savouring.
Giving back
At the end of each year, I choose a handful of charities to support through my work. I often try to support smaller charities and non-profits that aren't yet widely known to the public or on the regular receiving end of big funding grants.
It's something I look forward to every December and it genuinely brings me joy. None of this would be possible without my clients, whether that's the work itself or a kind referral. I hope it feels like a little ripple of goodwill that reaches beyond a project itself.
If you are a client, past or present or have recommended me: thank you.
Charities I have supported include:
Strength and Stem: floristry training and employment support for women who've survived human trafficking
The Orchard Project: restoring community orchards across the UK to support biodiversity and food sustainability
Petals: specialist counselling for parents affected by baby loss
Lemon Tree Trust: gardens as healing, supporting displaced people in refugee camps through gardening
Secret World Wildlife Rescue: rehabilitation and release of injured UK wildlife (they once helped me care for an injured fox in my garden and share lovely updates in their email newsletter about the animals they care for)
Joyful things outside of my cosy studio
I’m naturally introverted and highly sensitive, so I recharge best in quiet, restorative spaces. I love spending time in nature: woodland walks, gardening and tending to flowers.
I also enjoy reading, journalling, pilates and good food. These things nourish me and help keep my creativity steady.
When it comes to working with people, I’m most energised by deep, meaningful conversation. This is the kind of energy I hope to bring to every project.
“You've helped me in lots of ways, Ali. I chose to work with you because you are not afraid to be honest and you are good at what you do. Plus, you're a calming influence and generally nice to be around!”
– Kelly Ballard, marketing consultant
Let's find out if we are a good fit
If you are ready to invest in a website that reflects the depth of your work, the first step is a free, relaxed conversation about where you are and where you want to go.
