Michela Modolo
Mind-body practitioner and movement facilitator
Michela works with women in midlife who feel disconnected from themselves, their body or their direction.
Often at a point where something no longer fits, she uses PSYCH-K® belief transformation and 5Rhythms® movement meditation to help restore confidence and clarity in their lives.
Based between Dubai and London, she works with clients internationally through one-to-one sessions and group classes.
Services:
– Squarespace website design
– Italian translation
– Calendar integration
Challenge
The website needed to communicate the standard of Michela’s work and the aspirations of her clients without feeling out of reach. Premium rather than exclusive.
Her clients are often uncertain but ready. The site had to feel elevated and confident, while still allowing someone to recognise themselves and take the first step.
It also needed to support multiple offers across locations, make booking straightforward and position Michela as a credible practitioner.
Approach
Colour and visual language: A restrained palette of cream and sand creates space and calm, while khaki and charcoal introduce depth. The lime accent is used with intent. It signals vitality, awakening and forward movement, the feeling at the heart of Michela’s work and the transformation she offers her clients.
A bold close up photograph of lime, mint and water reinforces this. It communicates a phrase Michela uses often: “cracking open” and introduces a sense of vitality and effervescence. A fresh, energised quality that also connects to fragrance, one of the defining words established in the brand direction.
Typography: Gilda Display is used for headings, bringing a sense of authority and contrast with Almarai Light, which is used for body text. Almarai was selected for its support of both Latin and Arabic scripts, making it a natural fit for Michela’s Dubai-based audience and ensuring consistency across languages.
Website: Michela’s two core offers are clearly separated so that visitors can quickly understand what each one is, who it is for and how to engage. Calls to action are placed throughout. A TidyCal calendar integration allows direct booking for discovery calls and paid sessions.
Language accessibility: An Italian translation via Weglot was implemented as an add on to the project. This supports Michela’s existing client base and allows her work to be accessed more easily by Italian speaking clients, strengthening connection and removing a potential barrier to enquiry.
Solution
The website presents Michela’s work with clarity and precision. It supports both enquiry and direct booking, giving potential clients everything they need to take the next step.
It also creates a foundation for growth across locations, services and future offerings
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