Person holding a smartphone displaying a webpage on a pink background.

Danielle Louise Coaching

Life coach and meditation teacher

Dani is a life coach and meditation teacher helping women to feel calm, confident and deeply in tune with themselves. She came to me feeling disconnected from her website: it no longer reflected the depth and warmth of her work and she had stopped wanting to share it.

Service:
– Squarespace support sessions (two sessions)

The challenge

Dani’s website was not communicating the heart of her work. She needed a site that:

  • Reflected her unique voice and the heart of her work.

  • Made it easy for visitors to understand her services.

  • Encouraged potential clients to book clarity calls.

  • Invited deeper engagement through her Facebook group and email newsletter, helping women to connect with her before booking.

Dani’s homepage before our work together.

Website homepage for Danielle Louise Coaching focusing on transformational coaching, confidence, and self-love, featuring a biography and photos of women.

The solution

Across two focused sessions, Dani’s homepage and services page were reworked to reflect her voice, her warmth and clearly signpost her offerings. The site now communicates the heart of her work from the first impression.

Dani now shares her website with confidence. It feels like her and it works for her clients.

Dani’s homepage after our work together (hover over to view whole webpage).

Screenshot of a coaching website homepage with images of two smiling women and sections about self-love, coaching services and community involvement.

A closer look

Before >

< After

Screenshot of a website homepage for Danielle Louise Coaching with a pink header, logo, navigation links and a main title about transformational coaching through self-love.
Website homepage for Danielle Louise Coaching, focusing on self-love and empowerment for women, featuring a smiling woman in a pink top and denim jacket outdoors.

Header area

An announcement bar was added to highlight Dani’s Facebook community from the moment they arrived on the site.

The hero section needed a refresh to truly capture Dani’s warmth and energy. The old text-on-white layout felt flat, so we brought in a welcoming photo of Dani, making direct eye contact. We refined the messaging to be clear and inviting, with a call to action that encourages visitors to book a free clarity call.

The result is a header that immediately communicates who Dani is and what she offers.

< After

Before >

A two-page spread with text on the left and a photograph of a woman sitting outdoors on rocks on the right. The text discusses emotional and physical support, self-care and living life fully.
A webpage titled 'Here's how I can help' with four sections, each featuring a different colored stone image and a description of wellness services: Coaching, Online Course, Meditation and Wellness Retreats, with pink buttons for actions.

Service offerings visual enhancement

We introduced nature-inspired textures – crystals, leaves and stone – to add depth and visual interest to Dani’s offerings. These textures were direct inspiration from objects she displayed at a recent retreat, connecting her brand with the real-world experiences she creates.

The textures are presented in window shapes that mirror the open window in her logo, reinforcing her brand identity and creating a cohesive aesthetic throughout.

The service section was updated with clear, clickable buttons so visitors can easily explore Dani’s coaching and meditation services.

Corporate packages and speaking engagements were also brought into focus, expanding the range of opportunities the site supports.

Screenshot of a woman with glasses and earrings smiling in a video call. To the right, text invites women to join a nurturing community for self-love on Facebook, with a pink button labeled 'Join the Golden Hearts Community'.
A promotional webpage for a self-love newsletter featuring a smiling woman wearing glasses and a pink sweatshirt with red text that says 'SELF LOVE CLUB'. The page includes text inviting people to join the self-love club and a pink button that says 'Join the Self-Love Club'.

Marketing & promotion

We added two new sections:

  • For the Facebook group, a screenshot of Dani actively supporting women in her group.

  • For the ‘Self-love Club’ newsletter, a photograph of Dani in her branded sweatshirt adds a personal touch.

Plus, with Squarespace’s ‘saved sections’, Dani can easily add these blocks into other pages independently when needed.

Smiling woman with long brown hair, wearing hoop earrings, a pink top with buttons, and a denim jacket outdoors in a natural setting with trees and a stream in the background.

“Ali has blown me away with the work she’s done. I feel like she has breathed so much life, joy, and love into my website. Her attention to the little details has been incredible and far exceeded what I thought she would be able to do. It’s a true testament to her passion and commitment to her work and her clients.

She has this amazing ability to really focus in on what matters; she took my mission, my rituals, my services, and made them shine! Taking everything she knew about me, my passion, my why, and what I’m wanting to share with women, and weaved it beautifully into my web pages. I felt so disconnected from my website before, it wasn’t something I really wanted to share or work on. And now I feel excited, and proud to share it. Because it truly feels like me.”

– Dani, Danielle Louise Coaching

Conclusion

This project was about closing the gap between how Dani shows up for her clients and how her website showed up for her. The site she has now is one she is proud to share, and one that works as hard for her business as she does for the women she works with.

When you look at your website, you should think: yes, that’s me. Find out more about the Squarespace Support Session.