5 mindset shifts that will finally get your website done
You know that feeling when you open your laptop with good intentions, stare at the screen for ten minutes, then close it again and tell yourself you'll tackle your website "next week"?
If you're a therapist, wellness practitioner or nature guide, chances are your website project has been living on your to do list for months, maybe even years. And it's not because you don't care about your online presence. It's because every time you think about getting started, you hit the same mental roadblocks.
It's rarely about the actual tech or even the writing though. Most of the time, it's about the stories we tell ourselves about what creating a website should look like, feel like or cost. Today, I want to share five mindset shifts that will help you move from "someday" to "done" with your website.
1. From "I should emulate what [successful business owner] is doing" to "My unique approach is exactly what some clients need"
It's so tempting to look at that successful business owner in your field. The one with the beautiful website, the waiting list, the Instagram following and think "I need to do what they're doing".
But what I've learned from working with other service providers is there are people specifically looking for your way of working. Not a carbon copy of someone else's approach, but yours.
Maybe you're the therapist who incorporates humour into sessions when others are more serious or traditional. Maybe you're the wellness practitioner who works specifically with busy parents, or the nature guide who focuses on accessibility. These aren't limitations, they're your superpowers. In ‘marketing speak’ these are your USPs (unique selling points).
I believe and I believe this strongly that your website should celebrate what makes you different, not hide it.
Try this: Write down three things that make your approach unique. These could be your background, your approach, your personality or the specific people you love working with. These distinctions are gold for your website.
2. From "I don't understand the tech side" to "I can focus on my expertise while someone handles the website"
I hear this one a lot: "I'm just not tech savvy". Usually followed by a story about that time they accidentally deleted something important or couldn't figure out how to update a plugin.
But just like your clients trust you with your area of expertise, you can trust someone else with theirs. It's actually a beautiful exchange of skills. You wouldn't expect your clients to become an expert in your field before working with you and you don't need to become a web development expert to have a great website.
The tech overwhelm often comes from trying to DIY everything. When you work with someone who lives and breathes website creation, they handle the technical details while you focus on what you do best, sharing your expertise and connecting with your ideal clients.
Try this: Make a list of all the technical tasks that are holding you back (hosting, SSL certificates, mobile optimisation, etc.). Now imagine handing that entire list to someone who gets excited about solving these problems. Feel the relief? That's what collaboration feels like.
3. From "I'm not a good writer" to "The way I naturally talk about my work is perfect"
This belief stops so many talented business owners in their tracks. They think they need to sound like a marketing guru or write like a professional copywriter. But the passion and care that comes through when you talk about your work with friends? That's the authentic voice your ideal clients are looking for.
Your website doesn't need flowery language or industry jargon. It needs you. The real you who cares deeply about the work you do and the people you serve. The way you naturally explain your approach, share your story and talk about the transformations you've witnessed is already perfect.
When I work with clients, they often arrive worried about their writing, but then something shifts during our strategy conversations. As we dive deep into their work and go through the strategic website workbook together, they discover they already have all the language they need. It just needs to be organised and presented thoughtfully.
My background in marketing and communications means I can help you refine and strategically position whatever copy you bring, making sure it connects with your ideal clients. And if you want to go all out with professional copywriting, I know several brilliant copywriters who specialise in the wellness and nature sectors.
The real breakthrough happens when clients realise that their natural way of talking about their work – that genuine enthusiasm and deep care – is exactly what their website needs.
Try this: Think about how you'd explain your work to a friend who's never heard of what you do. What words come naturally? What do you most want them to understand? What important message do you need them to hear? That conversational, heartfelt explanation is much closer to your ideal website voice than any formal description. Try recording yourself on voice notes if that helps, as if you’re chatting to that friend.
4. From "I need all the bells and whistles" to "Thoughtful design allows my work to shine through"
It's easy to get caught up in feature lists and comparison shopping. "This platform has 47 integrations! This template has animated everything! Maybe I need a chatbot and a booking system and a membership portal and… and… and…"
But intentional, considered design helps your clients focus on what really matters: how you can help them. Too many features can actually create barriers between you and the people you're here to serve. And I don’t know if you’ve ever visited a site with some ‘clever animations’, as I have done, ad book your services. It’s about removing friction wherever possible and making it supend felt a little dizzy as you scroll, so much so that you’ve had to click off the tab. That’s certainly not making for a good website visitor experience!
The most effective websites for service providers are often surprisingly simple. They tell a clear story, make it easy to understand what you offer and create a straightforward path for people to connect with you anr easy for clients to work with you, to get your help.
Try this: Think about the last time you visited a website that felt overwhelming versus one that felt welcoming and clear. What was the difference? Usually, it's not about having fewer features; it's about having the right features presented thoughtfully.
5. From "I should just be happy with a basic site" to "I deserve a website that genuinely supports my legacy work"
This is the flip side of the "bells and whistles" trap. Sometimes business owners swing too far in the other direction and settle for something that doesn't truly represent the quality and care of their work.
Your website should make you feel excited about putting your work out into the world, not embarrassed or apologetic. It should feel like a natural extension of the thoughtful, professional service you provide.
This isn't about ego or impressing anyone. It's about having a digital presence that accurately reflects the value you bring to your clients' lives. When your website genuinely represents your work, it becomes a powerful tool for connecting with the right people.
Try this: Ask yourself, "If a potential client visited my current website (or lack thereof), would they get an accurate sense of the care and expertise I bring to my work?". If the answer is no, it's time for something better.
When it's time to stop DIYing
If you've been putting off your website for six months or more because you think you should do it yourself, it might be time for a different approach. Here are some signs that collaboration could serve you better than continued procrastination:
You've started and stopped multiple times
You spend more time researching platforms than actually building
The technical aspects drain your energy instead of energising you
You find yourself avoiding the work instead of looking forward to it
When you work with someone who specialises in websites for service providers, they bring not just technical skills, but an understanding of how your ideal clients think and what they need to see to feel confident about working with you.
The best website collaborations happen when you focus on sharing your expertise and vision while your website partner handles the technical execution and strategic presentation. You remain the expert on your work while they become the expert on translating that work into an effective online presence.
Your work deserves to be seen
Creating a website that truly represents your work isn't about perfection or having all the answers upfront. It's about taking the step from "someday" to "now" and trusting that your expertise, your approach and your genuine care for the people you serve are exactly what someone needs to see today.
If you're ready to finally move forward with a website that genuinely reflects your work, I'd love to chat about how we might work together. The founders I collaborate with are often amazed at how much easier the process becomes when they can focus on what they do best while someone else handles the rest.
Ready to transform those mindset barriers into momentum? Get in touch and let's talk about bringing your vision to life.